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VMAs 2019 Art for MTV

I had the distinct honor of working with MTV on creating comic book covers for each of the Video of the Year Nominees. The covers featured scenes from the music videos of stars Ariana Grande, Billie Eilish, Jonas Brothers, Lil Nas X, 21 Savage and Taylor Swift. I was given full creative control for each cover, so it was fun but challenging because each of the videos were abundant with stunning visual imagery.

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In addition to the 6 covers I was asked to create a cover for Video Vanguard award recipient and living legend Missy Elliott. The finished cover featured Missy in her 2001 VMAs performance outfit, bringing it full circle. I also included an homage to late singer Aaliyah on Missy’s ring because I know how important she is to her.

This was a dream project and I am stunned my art was seen by billions of people around the world, including the music artists and their team as well. Thank you, MTV!

Cheyne Gallarde
I won a National Advertising Award!
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The John Waters covers I did for LOGOTV went on to compete at the American Advertising Awards and I won a silver award! It was a huge honor to be one of the entries from Hawaii (less than 20 qualified!) and an even greater honor to know that my work was probably the queerest thing on the awards stage that night! Queer representation means a lot to me, so to think about DIVINE being shown to the top advertising agencies in the US makes me happy!

The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association in the United States. The American Advertising Awards, formerly the ADDYs, is the advertising industry largest and most representative competition attracting over 32,000 entries nationwide this year.

Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY Award is recognition of the highest level of creative excellence in that tier of competition. Out of 32,000 National entries entered this year, just 78 National Gold ADDYs and 175 National Silver ADDYs were awarded on Friday, June 7, 2019 at The Diplomat Hotel in Hollywood, Florida.

The AAF’s members are comprised of over 100 corporate members which are advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located across the country; and more than 200 AAF college chapters, with over 6,500 student members.

The Pele Awards, a part of the American Advertising Awards, is one of 15 District Competitions across the United States.  The American Advertising Federation – District 13 – also known as AAF District 13 is the parent organization for AAF-Hawaii and Ad 2 Honolulu, all 501c6 non- profit trade organizations that represents Advertising in the State of Hawaii.  AAF-Hawaii is for
professionals 32 years and older; Ad 2 Honolulu for young professionals and students 32 years old and younger.

The Award itself is a very serious 5 lb. metal and glass award, it’s sitting comfortably on my desk to remind me of the hard work.

Thank you to the folks at the AAF District 13 for all their help during the awards season!

Cheyne Gallarde
Outside the Lines wins an award!
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At the Honolulu Rainbow Film Festival Gala, “Outside the Lines: The Art of Cheyne Gallarde” won the Phred Love Award! It’s a huge honor and all the credit goes to the director/producer/editor of it all, Dane Neves!

Check out the full movie here and please subscribe to Dane’s Youtube channel for future projects:

Cheyne Gallarde
Rainbow Film Festival Premiere

My talented friend Dane Neves made a short documentary about me and my art and it’s premiering at the Rainbow Film Festival! It’s a special honor to be in the festival because a few years ago, I shot the festival’s key visuals, so now everything comes full circle.

Dane is a brilliant writer/singer/director/puppeteer and he followed me around at events and filmed me drawing in my studio, so you’ll get some behind the scene views of me working and stuff!

If you’re in Hawaii, please come down and check it out! Both Dane and I will be at the festival and doing a Q & A after the film.

Thursday August 8
7:30 pm
Doris Duke Theatre

Click here to buy tickets

UPDATE! THE FILM I

Cheyne Gallarde
Superhero Designs for Toyota Hawaii

To promote the all-new 2020 Corolla, Toyota Hawaii hired me to create original superheroes inspired by features of the car.

I designed Mamoru to represent the speed and safety of the car. His name means “to protect” in Japanese. His costume bears the same grid pattern found on the car and his shield is inspired by the unique hubcaps.

Kid Kahoku represents the technology found in the Corolla. I wanted to make him a very bright and intelligent kid so I named him after a star. It’s also an homage to how ancient hawaiians would use the stars to navigate.

“Reliability” is a feature I had a challenging time representing. My solution was to model the character after the most reliable thing in Hawaii, the sun! Alaula harnesses the power of the sun and can fire sunbeams from her hands. Her stark white ponytail has a unique pattern which I modeled after the fishtail palm trees found in Hawaii.

Kuliona was modeled after the local Hawaii aunties I see. She is strong and powerful, but also playful and fun. It was important to make her look thick and strong so that local girls have someone they can identify with and cosplay as! Her name is a contraction of “Kula” which means gold and “Liona” which means lion.

The finished characters were printed on an eye-catching car wrap which can be seen at various events around the island. If you’re going to be at Honolulu Comic Con in August, you can catch the car (and me!) at the Toyota Hawaii booth. They’ll also be giving away limited edition trading cards I created!

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Cheyne Gallarde